APRIL BENINCOSA, FOUNDER
April is definitely the beauty and brains behind this operation. As a kid, she could be found stealing her mother’s red lipstick and applying it to every Cabbage Patch doll in the house (and with three sisters, that was a lot!) April has worked in the fashion industry for almost a decade. From interning in New York City, to jetting off to the elite classes at Vidal Sassoon Academy in San Francisco, to hair shows in Chicago, she’s always on the go. April recently turned entrepreneur when she bought the salon she was working in. Since then, she is obsessed with giving women easy access to feeling good about themselves and the City Style Bar is her finest creation yet. April loves helping each woman be badass, be a girlboss, be her highest self, and take over the world--one blow dry at a time. As a working mom and business owner, she knows the value of time and is committed to a company that over delivers in every way.
MATTHEW LANDIS, FOUNDER
Matthew Landis is the talent. Plain and simple. He’s a bit of a celebrity in Salt Lake City and beyond. His ninja skills with hair are just what the City Style Bar team needed. Matthew is in charge of all the fine details, from training our stylists, to overseeing experience, and dealing with the ins and outs of running the Style Bar. He started his career in 1995 as an apprentice at Salt Lake's upscale Sargeant Salon. From there, he joined the team Figaro Salon in the 9th & 9th neighborhood. In 2000, Matthew moved to New York where he interned at Aveda West Broadway in SoHo. In 2001, he moved to Atlanta and then to Miami Beach working for Van Michael Salons. In 2005, Matthew opened Landis Lifestyle Salon in Sugar House, Utah. Matthew is a color educator working with companies like Aveda, Davines, and now L'Oreal Professionnel. Currently, Matthew works at Image Studios and is the in-house hairdresser for ABC4 Utah. He is the stylist to their news team and a regular on Good Things Utah.
D'ARCY BENINCOSA, FOUNDER
D’Arcy is the marketing and branding mover and shaker to round out the trio of founders. As an internationally published photographer, she knows what it take to build a business from the ground up and have it be successful. She specializes in luxury brands and working with women around the globe to create their signature look for their businesses. D’Arcy is in charge of customer relations, business operations, and all the little discounts you see floating into your inbox.